DDB / Johnson & Johnson, Neutrogena
One recent job was - by all accounts (and according to
the brief: "We just need some clean, crisp pack shots") - a simple
shoot ... and yet, post production took a week.
Ah, the quest for
perfection ...
The pack was a dummy and a lot of the work was in the label, which was stuck on, off colour and had to be removed, the pack needed to look like the production item.
The sky we found on my balcony.
DDB Sydney; art director: Jenny Ko; producer: Leesa Murray
