DDB / RAPP Westpac Attitude Rewards
The job was to photograph a bunch of
products and retouch them into a given background image ... with first removing
the chair from the background. Perspectives had to be observed and shadows
created, all products retouched, matched and size adjusted to make the end
result look natural.
Client feedback ...
"... the brochures arrived today; we had a project de-brief where we discussed how great the shot turned out.
It's our first brochure with Westpac, and the other parties involved said it
was the best shot they'd had from an agency so far. Thank you very much."
Lucy
Watson, RAPP (DDB Australia)